Molson Coors Betting Big on Bubble-Free Spiked Refresher, Happy Thursday

Dear Client:   Molson Coors is lifting the veil today on “a big swing” it will take next year in the flavored adult beverage space:  a new “spiked refresher,” dubbed Happy Thursday. The brand, “inspired by new legal drinking-age consumers,” is billed as a “bubble-free” beverage that carries “easy-drinking sessionability” with the line checking in at 4.4% ABV.  “Why wait for Friday?,” the brand’s tagline reads, as Happy Thursday “brings the spirit of the weekend no matter what day it is.”