Mind Haze Rage is “Innovating Where Drinkers’ Taste Buds Are Going”

Dear Client: Where many of its craft beer peers have opted to innovate in the beyond beer space, namely with FMBs or RTDs, Firestone Walker is doubling down on beer via new innovations that aim to tap into “where drinkers’ taste buds are going.”  Case in point: Firestone Walker’s newest innovation, Mind Haze Rage, is an 8% ABV radler-style extension of its popular Mind Haze brand, which up until now, has mainly played in the IPA and hazy IPA space.