Millennials, Soda Contribute to Bev Alc Share Losses But “The Worst is Behind Us”

Dear Client: At our Beer, Wine & Spirits Summit this week, we had several industry experts take the stage, sharing their views and insights on the latest trends and how they’re responding to them in the current environment.  One such expert was Scott Scanlon, EVP, bev alc vertical at Circana, who provided data-driven context around recent consumer spending, changing tastes and behavior, and what he thinks will happen in 2026, as reported by sister publication Wine & Spirits Daily. “SHARE