Millennial Founders Dish on Building Lifestyle Brands

Dear Client: Innovation (especially in the RTD, beyond beer segment) was a major topic du jour at this week’s Beer Industry Summit.  And who better to lend their expertise on the category than millennial founders of several of the hottest lifestyle brands, including Kyle Cooke of Loverboy; Greg Serrao of JuneShine; and, Bronya Shillo of Fishers Island Lemonade. WHAT GIVES LOVERBOY ITS EDGE: HIGH MARGIN PRODUCT AIMED AT MOSTLY WOMEN. Bravo reality star Kyle Cooke said when he started filming