Mark Hegedus on the No. 1 Priority at Goose

Dear Client: Mark Hegedus has been with Goose Island over a month now. The recent Deschutes sales and marketing chief alum will help GI with priority No. 1: the brand strategy and messaging to reach customers across 20+ states. ON GOOSE'S NO. 1 IMPERATIVE: MESSAGE. Goose's partnership with A-B has the long-term potential to exempt it from common craft brewer problems like capacity constraints and laborious due diligence to secure the right distributors. But it has a new set of