Making Kona a MegaBrand

And other High End A-B Show Highlights Dear Client: Leading the “high end” of the beer biz has moved to Anheuser-Busch’s second commercial priority —taking the place of seltzer — up from number three this past year, the company revealed in its EAM meeting in Chicago Tuesday. That represents a big bet on the likes of Stella, lagers like Kona Big Wave, and craft itself.  Recall, A-B’s commercial priorities are their sort of North Star, informing how they segment and