Magic Hat Refocuses on Seasonals; Portland Brewing on Backyard

Dear Client:We promised you more brand highlights from the NAB meeting, and brand highlights you will get. Here's the deal with Magic Hat: No. 9 grew over 6% in 2012; its 18th consecutive year of growth. They introduced lots of new brews: New seasonals, variety packs, and small batch big format bottles like Humdinger.But that growth is slowing. Seasonals have shown a little softness. What to do? "Create, communicate and activate." "Creating" will target more new brands in successful formats