Luna Bay’s Lucky Number is Five in ’25

Dear Client: Female-founded, better-for-you yerba mate tea-based brand Luna Bay has found its lucky number a little over five years into the bev alc game. Indeed, the number five was a common theme on our recent catch up call with CEO Bridget Connelly, with the company focused on five key markets with five key retailers and five core SKUs.  That focus has been a key driver for the company, which has evolved beyond its hard kombucha roots, introducing a hard