Luna Bay on Entering “Chapter 2” With Wellness-Focused Hard Tea

Dear Client:   Luna Bay, which is making inroads with the hard kombucha segment in the Midwest, has entered its “Chapter 2” with a new line of hard teas, Clubhouse Sparkling Hard Tea.  The new line, which is pegged as “low-sugar,” comes in at 5% ABV for all three “classic cocktail” inspired flavors: Transfusion, Sunrise and Cran-Breeze [see CBD 07-28-2023].  Luna Bay CEO Bridget Connelly told CBD that they decided to expand their product offerings after getting feedback from customers requesting