Luna Bay Goes All in on Non-Alc

Dear Client: It’s been the year of the pivot for better-for-you yerba mate tea-based brand Luna Bay, from a brand refresh, to hunting for a new distributor in one of its biggest markets – California – after RNDC pulled out early this summer. But it’s the company’s 180-switch, from its hard kombucha origins to its current focus on building out two newish non-alcoholic lines via the natural grocery channel, that has caught your editor’s attention.  Indeed, Luna Bay CEO Bridget