Luna Bay Booch Co. on Winning Distribution As Hard Kombucha Start Up

Dear Client: While bigger brewers may have culled some innovations this year due to signs of slowed consumer spending, some fourth category newcomers remain bullish on their own growth prospects.  Case in point: Luna Bay Booch Co.  The hard kombucha brand, launched in 2019, months before the pandemic, tells CBD it has experienced incremental growth and is now available in 12 states (IL, CO, WI, TN, MA, RI, FL, TX, CA, MT, ID and WA).  Luna Bay co-founder Bridget Connelly