Loverboy Getting a Little Botox this Fall, And Going Nationwide by Year’s End

Dear Client: Kyle Cooke, founder of the young and budding FMB/RTD brand, Loverboy, hopped on Beernet Radio earlier this month with a couple of new news nuggets to share. First, the four-year-old company is undergoing its first rebrand, or getting “a little Botox,” as Kyle, who doubles as the star of Bravo reality series Summer House, put it.  “We managed to go even louder and bolder than our current packaging,” he said, as you can see in the brewpics below.