Local Is As Important As It’s Ever Been

Dear Client: We’ve got one more big takeaway to bring you from yesterday’s Brewers Association “Collab” with Nielsen’s Danelle Kosmal – and that’s that the idea of “local” is only becoming more important to craft consumers. MORE CRAFT DRINKERS LABELING LOCAL AS IMPORTANT. This year, 39% of the 2,000 craft drinkers surveyed for Nielsen’s Craft Beer Insights Poll indicated that local was “essential or very important” to them. That’s a 10% jump over last year. If you focus on weekly