Little Brewers Taking Advantage of Big Names for New Products

Dear Client:  You don’t have to be a big brewer to score a big licensing deal. Last year we saw a small New York craft brewer, Artisanal Brew Works, score a licensing agreement with Impact Confections (makers of the sour hard candies Warheads) to produce Warheads Extreme Sour beers.  And earlier this year we saw Oklahoma City-based craft brewer, COOP Ale Works, ink a huge licensing deal with Sonic Drive-In to produce Sonic Hard Seltzers this spring [see CBD 03-09-2021].