Lawson’s on the “Thoughtful” Approach to Expanding Outside the Northeast

Dear Client:  Celebrating 16 years in business and with a new CEO to boot, Vermont-based Lawson’s Finest Liquids decided 2024 was the year to spread its wings outside its Northeast footprint.  Indeed, the brand is targeting the Southeast territory next, having hit North Carolina in August [see CBD 08-06-2024] and Virginia in October [see CBD 10-22-2024].  CEO Adeline Druart said that “before exploring any new state,” Lawson’s “wanted to make sure we spent a decade, if not more, getting established