Latest SIG: Seasonal’s Shoulder Season Slump

Dear Client: The latest SymphonyIRI data to July 8 is in. The overall score in food/drug/c-stores: Craft is up 17.1% in dollars and almost 13% in case sales YTD ending July 8, with an average price per case $1.27 more than a year ago. For the latest 4-week period, dollar sales are up 16.2% and cases, 11.7%. IPA and seasonals still growing healthy double digits as highest selling styles, although in the latest 13 and 4-week periods seasonals have lost