Latest IRI: Craft Volumes Drop More in Food

Dear Client:At the last round of IRI numbers, the data to Sept. 4, we reported that craft volumes had actually dropped into negative territory in grocery for the four-week period-- just barely, at -o.1%. Dollars were up 2.2%.The data to October 2 has just arrived. In it, craft's volume losses in supers have grown a bit. Craft volumes are down 0.5% in grocery for the latest four-week period, while dollars are up 1.9%. Still, its volume share is up .10