Latest IRI Craft Share and Style Trends

Dear Client: Last month we cooed over craft having just reached the 15 share mark in the then-latest 4 week period in IRI. Did it stick? Well, the latest 13 weeks to December 1 has craft dollar sales up 18% in food, and at 14.92 dollar share of beer (up 1.51 share vs. YA). For the latest 4 weeks, craft's dollar share of beer is 15.6, and price per volume is up 3.4%, or $1.13 in actual dollars -- the