Latest IRI: Craft Holding on to Low Single-Digit Growth

Dear Client: You have to hand it to the craft segment a bit. For as much as its grown in the last 10-15 years, and for as long as we've been talking about a slowdown  more recently -- a couple of years now -- at least in scandata, it's holding on to a somewhat steady low-single digit growth. In the latest IRI data, to April 21, craft is up 3.4% in dollars YTD in multi-outlet and convenience, and 4.1% in