Latest IRI: Craft Heading Back In the Right Direction

Dear Client:You won't see it in the YTD totals, but the overall craft segment has shown some slight improvement since our last round up of IRI data [see CBD 09-21-2018].Recall that the last set of IRI data we reported on (through September 9), YTD craft dollars and volume were up 2.4% and 1.2%, respectively. But the cause for concern in that set of data came in the four week tallies, where the segment's dollars and volume had crept into negative