Latest IRI: Craft Gets a Good Start

Dear Client:Latest IRI numbers just hit, to January 28. YTD craft trends in multi-outlet and convenience channels are showing healthy growth so far this year. In fact, craft's YTD and 12-week dollar trends all hover close to +6%, slightly higher than all corresponding readings for the prior data set (to December 31).BOSTON GROWING IN ALL PERIODS. We'll get into much more color tomorrow, but we gotta point out one highlight: Boston Beer (as a total vendor) grew in all time