Latest IRI: Craft Ends 2015 on a High Note

Dear Client:Latest IRI data to December 27 reveals craft to be capping off the year in a positive manner. Craft dollars are up 23.4% YTD in multi-outlet convenience, up 21.7% for four weeks and posting its strongest growth in the 13 weeks, up 23.7%.Overall beer sales appeared to be fairly robust at year's end as well, up 4.8% YTD in MULC, 4.6% for four weeks and 5.1% for latest 13 weeks.Cider is up 15.1% YTD, but the data becomes pretty