Latest IRI: A Downward Growth Trend for Craft, But…

Dear Client:In latest IRI, to May 15, we see an increasingly depressed growth curve for craft, similar to what we saw in recently reported Nielsen numbers. Four-week trends see craft up a mere 3% in volume, vs. up 6.5% YTD in multi-outlet and convenience (MULC), the widest channel set; for 52-weeks, it's up more than 9%. Of course dollar sales figures (what we'll reference mostly, unless otherwise indicated) are a couple points higher.We should note that the IRI craft definition