Latest Craft IRI: Barely Up in Grocery

Dear Client:After taking a dip into negative territory this fall, craft grocery volumes stabilized in the last go-round of IRI numbers (to November 27), but were still in treacherous territory: up 1.8% for the 12 weeks and up 3.3% for the four-week period.Well, things got even hairier in the latest IRI data stretching to December 25. Craft volumes in grocery are up 2.4% for the 12 weeks, but only up 0.8% for the four-week period. That brings YTD volume growth