Larry Bell on 2013, “Hopslamgate” and the Year Ahead

Dear Client: Michigan's Bell's is biting on the heels of the top 5 or 6 craft brewers, having finished 2013 close to 250,000 barrels and up 15% overall, with flagship Two Hearted up 82% in dollars in IRI all-channel data. Founder Larry Bell highlighted '13's benchmarks: "We basically got over some of our corporate organization work that we really needed to do so we can plan this thing out for the next 50 years," said Larry. That included finalizing the