Largest Liquor Company Jumping on Craft Bandwagon

Dear Client: The leading global spirits company, Diageo, is launching their take on craft beer in key markets with Thump Keg Brewing Co. The brands' tie to liquor will be quite apparent as their beer styles will be created "by using the same foundation ingredients as its collaboration partner spirits brands."There won't be any distilled spirits inside the brews, of course, but they will contain the same "mash bill or grain recipes from the spirits products that inspires each of