Lagunitas on Plays the Offensive for Shelf Space in NorCal

Dear Client:CBD has intercepted some category management plans from Lagunitas. The task is clear for the top 10 craft brewer: playing offense with compelling stats to help secure what they deem fair share of shelf space for the segment. If you read BBD, you know that big brewers have advanced a conversation this year about retail space heading toward craft overallocation. To quote Lagunitas quoting A-B's "balanced portfolio" approach, the big guys contend that "winning retailers [are] increasing the focus