Lagunitas on Breaking Through 19K Craft SKUs with New Innovations

Dear Client:  It’s not hyperbolic to say there’s a sea of craft SKUs: at 19,000+ craft items, innovations face a tall order when it comes to breaking through to reach new consumers. Which is why the brass at Lagunitas Brewing Co. have been “really intentional” over the past few months about “really getting under the skin of what’s happening in the craft category,” newish head of sales, Peter Green, told CBD. (Recall, Peter joined Lagunitas in January, having previously worked