Lagunitas’ New Look

Dear Client: Around 18 months ago, unbeknownst to many, Lagunitas Brewing set out on a large undertaking – giving the legacy craft brand a portfolio-wide packaging redesign.  And today, they have revealed to CBD the finished results of the redesign. But before we get into Lagunitas’ new look, let’s take a step back and uncover the "why" of the refresh.  REASONING BEHIND THE REDESIGN. The idea of making changes to an iconic brand like Lagunitas can cause one’s heart to