Lagunitas New Brass Dishes Strategy

Dear Client: Lagunitas did not have big seltzer news at its 250-strong distrib meeting. It’ll just get stronger in IPA, its calling card, by doing things like putting its IPA in cans finally and rolling out a hazy IPA, 8% Hazy Memory (but … aren’t hazy/juicy beers kinda the seltzer of beer anyway? With a little less of the stuff that some people don’t want to taste [bitterness]? Anyway, we digress). And they’re seeing some traction. Buffalo Wild Wings actually