Beer Business Daily – beer industry news and numbers

Lagunitas Looking to Lock Up IPA

Dear Client:    Lagunitas made quite the splash yesterday with its dive into beyond beer. But don’t get things twisted – the company is still all about IPA – more so now than ever. In fact, Lagunitas sales chief Tony Amaral told CBD that they’ve actually reconfigured their portfolio to focus nearly exclusively on the style.  ALL IN ON IPA. Indeed, he explained that they sent some of their non-IPA brands like Lagunitas Pils, 12th of Never and Sumpin’ Easy off

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