Lagunitas Investing $1 Million in IPA Day Campaign

Dear Client:  Taking advantage of the summer high season for selling beer, Petaluma, California's Lagunitas Brewing Co. is investing $1 million in marketing and promos of a lesser-known beer-drinking holiday: IPA Day.  Indeed, Lagunitas CMO Paige Guzman told CBD they’re investing over $1 million in their IPA Day campaign, which is running from July 5 through August 3.  “We stumbled upon it a couple years ago and landed it as our kind of seasonal holiday for the promotional period [as