Lagunitas CMO: Early Numbers Suggest IPA Brand Refresh is “Working”

Dear Client:  Lagunitas Brewing Co. says the tides are changing for its flagship IPA.  While the California-based craft has held some challenging trends the past couple of years, and this year too (with dollar sales down 6.4% YTD through July 14 in Circana multi-outlet and convenience), newish CMO Hannah Dray has set out on a path to course correct and “get our mojo back.” In market for a couple months now, the supplier's new IPA packaging aiming to do just