Lagunitas’ Big Bet on Hoppy Refresher “Paying Off in Spades”

Dear Client:  If you’ve missed our recent headlines on just how hot the non-alc category is right now, take Lagunitas’ Hoppy Refresher hop water performance in 2023 as a prime example: “It’s currently the highest velocity non-alcoholic [beer] product at both Target and Whole Foods,” Lagunitas CMO Paige Guzman told CBD.  The brand, launched in 2018, “started to really see a higher velocity in distribution towards the middle of last year,” Paige said, so Lagunitas “decided to make it our