Kona Big Wave Rides Double Digit Growth into ‘25

Dear Client:  Fresh off its “Liquid Aloha” campaign rolling nationally earlier this week, we have some more intel from Anheuser-Busch on just how much 31-year-old Kona Big Wave has grown as of late. CONTEXT. Before we share the barrage of stats from A-B, it's worth contextualizing where the brand sits in the giant brewer's portfolio.  Recall that Kona Big Wave has been part of A-B's two-year-old focus on "mega brands," its star brands that get the brewer’s most investment and