Kona Big Wave Levels Up Marketing

Dear Client:  CBD readers know that Kona Big Wave is eyeing the big time. Last fall we brought you news that the fast-growing brand aims to shatter the craft ceiling, aiming for the million-barrel mark. Up double digits in multi-outlet and c-store Circana numbers YTD to 4/23, Big Wave's gains have accelerated in most recent periods: It's up around 23% in both dollars and cases in the latest four-week period.  Anheuser-Busch brass spelled out the brand’s ambition at last year's