Killian’s = Craft?

July 22, 2011 Killian's = Craft? Dear Client:When you think of Killian's, do you think of craft? Brand manager Brad Johnson thinks you might. He and brand director Libby Mura say the brand already acts like entry-level craft in terms of pricing, age demo and how it sells on "intrinsics" at retail. Now they're revamping marketing to harness the trend, starting with a promo this fall featuring Celtic punk rock band The Dropkick Murphys. It represents the brand's first push