Keith Villa Sizes his Sandboxes

Dear Client: In a morning session on “must carry” non-alc brands at NBWA, Blue Moon creator-turned-alcohol-free-craft-beer brand founder Keith Villa pondered the potential size of the non-alc and cannabis beverage markets.  Readers may recall that Keith’s Ceria Brewing Company brand offers both alcohol-free non-alc beers, as well as versions infused with THC and CBD at licensed dispensaries (the latter available only in states where recreational cannabis is legal). “Coors was actually a fun time. I consider [it] my 32-year summer