Dear Client: There’s even more competition among celeb-sponsored non-alcoholic beers ahead of Dry January, with John Mulaney announcing today he’s partnered with Midwestern non-alcoholic beer brand, Years. That’s right, the kickoff to Sober October begins with the comedian, writer and actor joining Years “as it launches its first national creative campaign,” which was developed in collaboration with John, per company release. The campaign aims to show “that non-alcoholic beer can be about joy, connection and culture, not just sobriety” and
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