Joe Whitney: There’s A Lot of Good Beer Out There for $8.99

Dear Client:Continuing our chat with Sierra CCO, Joe Whitney from yesterday: Of course, we had to ask about pricing.They've had a really tough year, due to the recall we covered yesterday. But they're not slashing prices to help them get back up. That bucks the trend: Almost every craft brewer that's up double digits among the top 25 beer vendors in the largest IRI channel universe YTD has seriously negative price per volume vs. YA trends. AKA, they're going down,