Joe Whitney on Sierra’s 2017

Dear Client:We caught up with Sierra Nevada Chief Commercial Officer Joe Whitney on their 2017 trends.The brewer had a challenging year, not unlike many other craft brewers their size. A recall made things all the more difficult.This is how Joe put it:"We finished down a little over 7% for the company, and you can see that pretty consistent across [our] major brand families," though seasonals were down double digits. Joe believes there's "something going on there categorically: I think it