Jim Schembre: “We want to be the Google Search Engine for Beer”

Dear Client: World Class Beer National General Manager Jim Schembre took the stage at yesterday's Brewbound conference to "keep it real" with brewer and distributor mandates for the current boom era. The craft-centric distributor tows the opposite logic from regular supplier-first thinking. "Instead of a three-tier system, we have a four-tier system," said Jim. "We developed our program around the idea that we need to satisfy consumers first," then retailer, supplier and finally wholesaler. By way of background, World Class