Jim on the “Leaky Bucket”

Dear Client: "The Leaky Bucket," also known as one of the only slides Boston chief Jim Koch has ever made (see Brewpic), set the tone for today's Beer Insights Spring Conference in Chicago. "This is how I think of the beer business today: a big leaky bucket," said Jim. "The bucket is the roughly 70% of the beer business represented by the 'power brands' that have driven the business: Bud, Bud Light, Miller Lite, Coors, Coors Light, Keystone, etc. That