Jim on Selling the Long Tail

October 21, 2011 Jim on Selling the Long TailDear Client:You go to the Boston speeches for the quotes. You want to know if Jim, Martin and Co. will take price (they have) and if their flagships are up (they are: "really strongly" with Oktoberfest and Boston Lager, and Brewmaster's Series is up too says Jim; the third quarter is looking better than the first half). But when Jim says he feels about craft beer growth like "Adam watching Eve's belly