Jim Koch Sizes the Cider Market

January 13, 2012 Jim Koch Sizes the Cider MarketHow big is the American cider market? Well. Things will change if, say, a big brewer decides to literally buy into all the recent hoopla around the beverage. But the total American cider market was about 350,000 barrels in 2011, and growing at about a rate of 18%, according to data from Lester Jones of the Beer Institute. Coincidentally, the number's small size even surprised Jim Koch.He's paying more attention to such