Jim Koch Promises Pivots for Truly, Plus a CEO Sometime this Year

Dear Client:It's been a two-plus year build. But many, from retailers to distributors, are starting to see the light of the hard sparkling water phenomenon. We're seeing more displays in stores, even though it's only February. Just last week, Columbia Distributing chief Chris Steffanci told BBD he's "so bullish on that category."So what can we expect from Boston Beer's Truly Spiked and Sparkling in 2018? A few big pivots. TRULY GOING TO ALL CANS, ADDING VARIETY PACKS. One, though Truly