Jim Koch on Latest Innovations: Nitro and Rethinking the Supply Chain of IPA

Dear Client:It's another year of crossroads for Boston Beer. With local offerings reaching absolute fever pitch in the craft beer industry, and the crest of the craft wave finally pushing above 4,000 brewers, what's an industry pioneer to do to stay relevant? Plenty, per our recent Fly on the Wall with Jim Koch.RETAIL OUTLOOK. We asked about tough trends for flagships like Boston Lager and seasonal. Jim says it's a matter of distribution limits in the off-premise, and interesting handle