Jim Koch on Boston’s “Eff You” Rule

Dear Client:Last night Boston Beer Company founder Jim Koch introduced his new business memoir to a crowd at Rosie O'Grady's, an Irish pub in New York City. "Quench Your Own Thirst" is a business book on lessons learned, which Jim scrawled on bar napkins, coasters and matchbooks over several decades. Over the last three years, he turned this repository to a written history of Sam Adams.When it was done, he shopped it around to a few New York City publishing