Jim Koch Calls for a Revival of Brand-Building Strengths

Dear Client:  For the first time in over two decades, Boston Beer founder Jim Koch presented on stage to distributors as CEO of the company, and sister publication Beer Business Daily was there to bring you the highlights.  Dressed in Caesars Palace employee wear, your editor slipped into the private Boston Beer meeting in Vegas this week, catching fresh plans, programs, and commentary.  A BLACK SWAN EVENT. Jim kicked things off with his take on category health, saying this year