Jim and Sam on Non-Alcs, and “How Big is This Thing Gonna Get?”

Dear Client:  Today would have been the ump-teenth annual Boston Beer Brunch at the ancient pub, Marlowe's (God rest its soul; it's now called "West of Surrender") on the ol' 16th Street Mall in downtown Denver. It's a GABF staple and tradition, whereby Boston helps close out a week of beer sampling and debauchery, unveiling big innovation for the following year.  But as COVID has sidelined an in-person event, Boston Beer founder Jim Koch, Dogfish Head founder Sam Calgaione, and